Propeling the sudanese economy online
Sudan was on the forefront of technology, but a period of sustained isolation resulted in a society disconnected from the world – with limited access to basic services most are used to, like online marketing or ecommerce. At the same time, Sudan remained a very tech-savvy nation, and when regulations and technology allowed, alsoug emerged – built in an environment where ordinary Sudanese cried out for something to help address their everyday problems.
When we started building alsoug.com, we were already looking to the future, and so when sanctions were lifted, alsoug was already well-established and ready to drive exponential growth. Now, with an open economy and an exciting emerging tech scene, we are doing just that – building on our alsoug marketplace platform and creating a new digital payments solution, Cashi, to benefit all Sudanese.